What is Social Media Marketing?

While there are many hundreds of different marketing strategies, only one can bring in consistent sales from day one - is it social media marketing or social media paid advertising?

Social Media Marketing

This type of marketing targets users by aiming to get your text, story, or image in front of as many users of a social media network as possible. This is achieved by using methods such as Hashtags which are used so people interested in a particular topic or new article can easily find others with a similar interest and look at what others are saying and respond to those comments.

Social Media Paid Advertising

Social Media networks use the information they have about their users to deliver highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social media advertising can provide huge increases in conversions and sales with lower cost of acquisition.